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Redefining the Present-Day Marketer: Brand Strategist + Content Creator

  • AppNexus 28 West 23rd Street New York, NY United States (map)

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With each innovation in social and mobile technologies, the marketer's skillset quickly adapts to weave in new strategies to the marketing plan. While the mission of creating, communicating, and delivering value to customers and partners remain the same - the marketer today is expected to be master of everything, and then some. Now, that’s one heavy toolbox.

How can you take advantage of your many skill sets to build, and market yourself for the role that you want? Is brand strategist or content creator or a different industry your next desired outcome? On November 5th, we will be joined by Babba Canales, Forbes 30 Under 30 and Founder of the brand marketing agency bybabba, Jon Chang, Product Marketer at IBM Watson, and Uma Mantravadi, Freelance Strategist for brands like Gap, Google and Mondelez. Hear how they have grown, pivoted, or re-defined their roles to actively shape and transform their marketing careers.