You’re Right: Email Marketing has been Dying. But let’s Save It
It’s no wonder that fewer-and-fewer people are subscribing to emails from businesses. Marketers have been ruining email for decades by hitting “send” before really digging into their behavioral analytics, where they would have learned about their subscribers’ preferences and interests. This session explores the concept of thematic email content delivered to subscribers based on data-supported insights. Email is consistently the highest ROI marketing channel, but most marketers aren’t achieving the full potential of their email program