Dec
5
1:00 PM13:00

Advanced YouTube Tactics for Brands @ PRNews Video Bootcamp

Link to event page!

Learn how to increase your YouTube traffic and report metrics that matter to the C-suite. Nearly three-quarters of American adults use YouTube regularly, beating out Instagram, Twitter and even Facebook. Our communications leaders will teach you how to better tap into YouTube’s massive and growing audience and build your brand with the most powerful content that exists—video. Learn how to leverage the platform to generate leads, grow your email list and create videos with authentic calls to action that encourage followers to subscribe and come back for more.

What we’ll cover:

  • How to create authentic video content that shows your brand’s personality

  • Leveraging YouTube for events promotion

  • Paid and organic tactics to increase traffic to your brand’s YouTube channel

  • A simple approach to video measurement using a combination of native and third-party analytics

  • Best practices for creating how-to and documentary videos

  • How to create attractive thumbnails, titles and keywords to draw people to your video content

  • Tips and tricks for YouTube video production

  • YouTube audience identification and funnel strategy

  • How to keep fans watching for longer than 30 seconds

  • Working with YouTube influencers to co-brand content

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Nov
15
5:00 PM17:00

StorySalon

Link to event page!

The Stories: Hear 8 innovation, tech, event and marketing leaders share authentic, personal 5-minute stories on-stage. Audience votes for winner. The topic?  "Serendipitous Connections."

The Salon: Imagine a Happy Hour with no small talk or awkwardness - that's our Salon Happy Hour. You'll be matched to others for the conversations that matter to you. Complimentary open bar.

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Nov
7
4:00 PM16:00

Digital Marketing World Forum, North America

Link to event page!

You’re Right: Email Marketing has been Dying. But let’s Save It

It’s no wonder that fewer-and-fewer people are subscribing to emails from businesses. Marketers have been ruining email for decades by hitting “send” before really digging into their behavioral analytics, where they would have learned about their subscribers’ preferences and interests. This session explores the concept of thematic email content delivered to subscribers based on data-supported insights. Email is consistently the highest ROI marketing channel, but most marketers aren’t achieving the full potential of their email program

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Nov
5
6:00 PM18:00

Redefining the Present-Day Marketer: Brand Strategist + Content Creator

RSVP here!

With each innovation in social and mobile technologies, the marketer's skillset quickly adapts to weave in new strategies to the marketing plan. While the mission of creating, communicating, and delivering value to customers and partners remain the same - the marketer today is expected to be master of everything, and then some. Now, that’s one heavy toolbox.


How can you take advantage of your many skill sets to build, and market yourself for the role that you want? Is brand strategist or content creator or a different industry your next desired outcome? On November 5th, we will be joined by Babba Canales, Forbes 30 Under 30 and Founder of the brand marketing agency bybabba, Jon Chang, Product Marketer at IBM Watson, and Uma Mantravadi, Freelance Strategist for brands like Gap, Google and Mondelez. Hear how they have grown, pivoted, or re-defined their roles to actively shape and transform their marketing careers.

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Oct
30
4:00 PM16:00

Building Your Email Marketing Strategy [NYU Entrepreneurship Center]

Link to event and registration page!

There's a good reason why email marketing has stood the test of time: It works well as a primary communication method between a business and its users. When done right, it's a business's greatest asset. When done poorly, it's a business's biggest missed opportunity. This session will teach you the basics of email marketing, common mistakes, and steps to create a core email marketing strategy.

This workshop will be led by Jon Chang. Jon is a growth and product marketing expert. He's currently a Product Marketer at IBM Watson, an Adjunct Faculty of Social Media and Web Analytics at NYU, and Digital Marketing Instructor at General Assembly.

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Sep
15
to Sep 16

Google Ads Bootcamp

Link to event and registration page!

Google Ads Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google Ads certified by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.

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Sep
7
4:30 PM16:30

Google Analytics Bootcamp

Link to event and registration page!

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

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Jul
7
to Jul 8

Google AdWords Bootcamp - General Assembly

Google AdWords Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google AdWords certified in AdWords by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.

Link to sign up page.

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Jun
11
to Jun 13

MobileConect

Link to event page

It’s a one-stop shop for senior level executives from top US brands, retailers and apps. It’s an interactive meeting designed to connect you with innovative leaders in your industry to share challenges, find business solutions and build lasting relationships. Jon Chang will speak about attribution modeling for mobile marketing.

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Jun
9
9:30 AM09:30

E-Aruba

Link to event page.

E-Aruba has been in the making since 2012. It is an initiative of Mr. Mark-Benson Denz from Infinity Media Aruba. E-Aruba will become the leading seminar organisation to provide important seminars and training’s on Digital Marketing (D), Social Media (S) and Entrepreneurship (E). Although that Aruba is a very advanced island in the Caribbean in technology, the work force is in need of more knowledge and skills on DSE.

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May
7
1:00 PM13:00

The Social Shake-Up

SEO Workshop: How to Rev-Up Rankable Content to Make Search Engines Purr

The ever-evolving rules of SEO make yesterday’s best practices obsolete. Don’t be left behind! In this session, our SEO trainers will teach you how to produce words and images that raise your online profile, position your site as definitive and keep your audience coming back for more. This pre-conference workshop will grow more advanced as it proceeds, beginning with the basics and ending with a master class. Don’t be left behind! Successful SEO tactics can supercharge your career and take your company’s strategy to the next level!

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May
3
6:30 PM18:30

Final Countdown to GDPR

Link to event page.

With only a few weeks left to prepare for the General Data Protection Regulation (GDPR) - it's vital that data-driven marketers understand exactly what is expected of them. The regulation is set to bring a unified approach to data protection and privacy across Europe. Understanding what GDPR means can give businesses an advantage over their competitors if they treat privacy as part of their marketing strategy. Have you started the journey towards GDPR compliance? No matter what stage you are at, join Selligent and Simon Data for a panel discussion led by some of New York City’s experts in GDPR compliance, data protection, and privacy.

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Apr
26
11:00 AM11:00

Social Media Strategies Summit

Your smarter analytics strategy: Unifying measurement and optimization across marketing programs

Measuring social media marketing across devices and channels is notoriously difficult, making it hard to find the most impactful insights for optimization. So what are the actual best practices? This session explores various strategies, tools, and practices to make your social media marketing and analytics a well-oiled machine.

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Apr
25
2:45 PM14:45

Social Media Week New York

  • Sheraton New York Times Square Hotel (map)
  • Google Calendar ICS

Elevating Digital Performance with Community Engagement

Although user data and performance metrics are increasingly accessible to most organizations, these types of insights are rarely used to improve engagement within online communities. Further, most digital marketing channels’ algorithms and processes are built to reward organizations that engage its users, but valuable user engagement is only demonstrated by a handful of organizations.

Join this workshop to learn how you can use community engagement to your advantage by understanding the data, algorithms, and processes behind the leading digital channels available to modern marketers. You’ll get inspired by lessons shared via Kickstarter’s Digital Director, Jon Chang, who has helped the company build one of the most engaged online communities in the world.

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Mar
6
4:00 PM16:00

Creating Your Social Media Marketing Plan

Host: NYU Entrepreneurial Institute. Link to sign up page.

Creating an effective social media marketing strategy is harder than ever, given the constant algorithmic and product changes of each social media channel and the ever-conflicting "how to" free online resources. In this NYU Startup School session, you'll gain the knowledge necessary to understand the current social media landscape and be prepared for any upcoming changes. By the end of the session, you'll be able to create an actionable social media marketing strategy by identifying the proper channels for your audience, social media engagement best practices, the best social roadmap structure for your business, and tactics to align this all with your overall marketing strategy. 

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Feb
15
8:00 AM08:00

Growth Breakfast w/ Jon Chang, Marketing Director at Kickstarter

Link to event page

Join us for a Growth Hacking breakfast with Jon Chang, Marketing Director at Kickstarter. Jon will be covering topics such as digital marketing strategy, growth hacking, and brand strategy. 

Background:

Jon is an award-winning digital, growth, and product marketing expert, and a recognized global educator and keynote speaker. He's currently Digital Marketing Director at Kickstarter and Adjunct Faculty of Social Media and Web Analytics at New York University. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also mentoring startups at Techstars and Chobani.

  • More details at www.jonchang.co
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Feb
6
4:25 PM16:25

GrowthHackers Conference

Link to event page: What’s Needed to Make Acquisition Channels Work

Acquisition channels are emerging and dying over night and consumer preferences can change on a dime. In this panel we will discover what it takes to stay on top of these changes and continue to attract new users with a high life time value. And we’ll discuss the dependencies that scalable acquisition efforts have on doing everything else well — from activation to monetization.

  • Jon Chang, Kickstarter & NYU
  • Hailey Pink, STANCE
  • Eli Schwartz, SurveyMonkey
  • Lance Loveday, Closed Loop
  • Sean Ellis, GrowthHackers
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Jan
21
10:00 AM10:00

Digital Marketing Bootcamp - General Assembly

Digital Marketing Bootcamp

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

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