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Building Your Email Marketing Strategy [NYU Entrepreneurship Center]

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There's a good reason why email marketing has stood the test of time: It works well as a primary communication method between a business and its users. When done right, it's a business's greatest asset. When done poorly, it's a business's biggest missed opportunity. This session will teach you the basics of email marketing, common mistakes, and steps to create a core email marketing strategy.

This workshop will be led by Jon Chang. Jon is a growth and product marketing expert. He's currently a Product Marketer at IBM Watson, an Adjunct Faculty of Social Media and Web Analytics at NYU, and Digital Marketing Instructor at General Assembly.