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Advanced YouTube Tactics for Brands @ PRNews Video Bootcamp

  • National Press Club 529 14th Street Northwest Washington, DC, 20045 United States (map)

Link to event page!

Learn how to increase your YouTube traffic and report metrics that matter to the C-suite. Nearly three-quarters of American adults use YouTube regularly, beating out Instagram, Twitter and even Facebook. Our communications leaders will teach you how to better tap into YouTube’s massive and growing audience and build your brand with the most powerful content that exists—video. Learn how to leverage the platform to generate leads, grow your email list and create videos with authentic calls to action that encourage followers to subscribe and come back for more.

What we’ll cover:

  • How to create authentic video content that shows your brand’s personality

  • Leveraging YouTube for events promotion

  • Paid and organic tactics to increase traffic to your brand’s YouTube channel

  • A simple approach to video measurement using a combination of native and third-party analytics

  • Best practices for creating how-to and documentary videos

  • How to create attractive thumbnails, titles and keywords to draw people to your video content

  • Tips and tricks for YouTube video production

  • YouTube audience identification and funnel strategy

  • How to keep fans watching for longer than 30 seconds

  • Working with YouTube influencers to co-brand content

Earlier Event: November 30
StartCon Sydney
Later Event: June 19
Social Media Week Lima