Spider-Man, Better Email Marketing, & AI Data Insights
“Marketers really do ruin everything.”
If there were some sort of marketing nerd Olympics, Jon Chang (@changahroo) would be the Michael Phelps of the marketing nerd decathlon. Currently an international speaker, product marketer at IBM Watson, and web analytics professor at NYU, Jon is walking the walk all day, every day. Couple this with his background at high-growth start-ups such as General Assembly and Kickstarter, and you have a marketing enthusiast who has send hundreds of millions of marketing emails in his day. While he thinks that in many ways we’re all blowing it, all is not lost; a bit of consideration for audiences and some AI-driven data insights might just save the day.