What’s the biggest mistake you see companies make on social media and how can they fix it?
We asked one of StartCon 2018’s speakers what he thought companies were doing wrong on social media and how they can fix it. For now, we’ve got to keep the author a secret but we’ll reveal who he is when Early Bird tickets go live – September 18th 😉
Honestly, it’s hard for me to choose just one mistake, but I’ve narrowed it down to a few. The vast majority of companies are still terrible at social media, because they don’t have a growth mentality, think they need a big budget to do social well, or think they need a whole team to have an effective social program. And laziness – that’s prevalent among bad social media marketers – but let’s give them the benefit of the doubt for now and assume they just don’t know better.
The tried-and-true successful strategy is simply the combination of always trying new things, actively engaging and listening to users, and diversifying content placements. These all, of course, are better and easier with more resources, but are absolutely achievable without loads of cash and social media employees...