to Jul 8

Google AdWords Bootcamp - General Assembly

Google AdWords Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google AdWords certified in AdWords by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.

Link to sign up page.

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to Jun 13


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It’s a one-stop shop for senior level executives from top US brands, retailers and apps. It’s an interactive meeting designed to connect you with innovative leaders in your industry to share challenges, find business solutions and build lasting relationships. Jon Chang will speak about attribution modeling for mobile marketing.

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9:30 AM09:30


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E-Aruba has been in the making since 2012. It is an initiative of Mr. Mark-Benson Denz from Infinity Media Aruba. E-Aruba will become the leading seminar organisation to provide important seminars and training’s on Digital Marketing (D), Social Media (S) and Entrepreneurship (E). Although that Aruba is a very advanced island in the Caribbean in technology, the work force is in need of more knowledge and skills on DSE.

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1:00 PM13:00

The Social Shake-Up

SEO Workshop: How to Rev-Up Rankable Content to Make Search Engines Purr

The ever-evolving rules of SEO make yesterday’s best practices obsolete. Don’t be left behind! In this session, our SEO trainers will teach you how to produce words and images that raise your online profile, position your site as definitive and keep your audience coming back for more. This pre-conference workshop will grow more advanced as it proceeds, beginning with the basics and ending with a master class. Don’t be left behind! Successful SEO tactics can supercharge your career and take your company’s strategy to the next level!

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6:30 PM18:30

Final Countdown to GDPR

Link to event page.

With only a few weeks left to prepare for the General Data Protection Regulation (GDPR) - it's vital that data-driven marketers understand exactly what is expected of them. The regulation is set to bring a unified approach to data protection and privacy across Europe. Understanding what GDPR means can give businesses an advantage over their competitors if they treat privacy as part of their marketing strategy. Have you started the journey towards GDPR compliance? No matter what stage you are at, join Selligent and Simon Data for a panel discussion led by some of New York City’s experts in GDPR compliance, data protection, and privacy.

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11:00 AM11:00

Social Media Strategies Summit

Your smarter analytics strategy: Unifying measurement and optimization across marketing programs

Measuring social media marketing across devices and channels is notoriously difficult, making it hard to find the most impactful insights for optimization. So what are the actual best practices? This session explores various strategies, tools, and practices to make your social media marketing and analytics a well-oiled machine.

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2:45 PM14:45

Social Media Week New York

  • Sheraton New York Times Square Hotel (map)
  • Google Calendar ICS

Elevating Digital Performance with Community Engagement

Although user data and performance metrics are increasingly accessible to most organizations, these types of insights are rarely used to improve engagement within online communities. Further, most digital marketing channels’ algorithms and processes are built to reward organizations that engage its users, but valuable user engagement is only demonstrated by a handful of organizations.

Join this workshop to learn how you can use community engagement to your advantage by understanding the data, algorithms, and processes behind the leading digital channels available to modern marketers. You’ll get inspired by lessons shared via Kickstarter’s Digital Director, Jon Chang, who has helped the company build one of the most engaged online communities in the world.

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4:00 PM16:00

Creating Your Social Media Marketing Plan

Host: NYU Entrepreneurial Institute. Link to sign up page.

Creating an effective social media marketing strategy is harder than ever, given the constant algorithmic and product changes of each social media channel and the ever-conflicting "how to" free online resources. In this NYU Startup School session, you'll gain the knowledge necessary to understand the current social media landscape and be prepared for any upcoming changes. By the end of the session, you'll be able to create an actionable social media marketing strategy by identifying the proper channels for your audience, social media engagement best practices, the best social roadmap structure for your business, and tactics to align this all with your overall marketing strategy. 

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8:00 AM08:00

Growth Breakfast w/ Jon Chang, Marketing Director at Kickstarter

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Join us for a Growth Hacking breakfast with Jon Chang, Marketing Director at Kickstarter. Jon will be covering topics such as digital marketing strategy, growth hacking, and brand strategy. 


Jon is an award-winning digital, growth, and product marketing expert, and a recognized global educator and keynote speaker. He's currently Digital Marketing Director at Kickstarter and Adjunct Faculty of Social Media and Web Analytics at New York University. Jon further demonstrates his passion for marketing by teaching at General Assembly, while also mentoring startups at Techstars and Chobani.

  • More details at www.jonchang.co
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4:25 PM16:25

GrowthHackers Conference

Link to event page: What’s Needed to Make Acquisition Channels Work

Acquisition channels are emerging and dying over night and consumer preferences can change on a dime. In this panel we will discover what it takes to stay on top of these changes and continue to attract new users with a high life time value. And we’ll discuss the dependencies that scalable acquisition efforts have on doing everything else well — from activation to monetization.

  • Jon Chang, Kickstarter & NYU
  • Hailey Pink, STANCE
  • Eli Schwartz, SurveyMonkey
  • Lance Loveday, Closed Loop
  • Sean Ellis, GrowthHackers
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10:00 AM10:00

Digital Marketing Bootcamp - General Assembly

Digital Marketing Bootcamp

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need! Specifically created for students and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.

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6:00 PM18:00


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After 9 years of fostering thousands of creative projects, Kickstarter is launching a new product called Drip. Now, you can consistently support your favorite creators by subscribing to their work.

At our latest Campaigns & Champagne event in New York City, Kickstarter Director of Digital Marketing Jon Chang walked us through Kickstarter’s social media strategy for the launch.

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5:00 PM17:00

Digital Marketing World Forum

Link to event page

The True Value of Web Analytics for Digital Marketers

  • Why most digital marketers misunderstand the value of web analytics
  • The most common missed opportunities to use web analytics in digital marketing
  • How the targeting capabilities of digital marketing channels have evolved alongside the evolution of web analytics
  • The ways web analytics data can be better than “big data”
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