Apr
30
4:20 PM16:20

Social Media Week New York: How to Tell Stories in a Multi and Omni Channel World

Link to event page.

The art of storytelling has changed and it continues to evolve. We no longer live in a broadcast era where marketers can simply shout value propositions in single session posts and advertisements. Instead, compelling narratives are developed over time, touchpoints and channels to incrementally fuse your brand purpose into your audience’s ethos.

In this session, IBM Watson’s Jon Chang will help you combine your social media strategy with email, search, and even offline marketing campaigns.

Attend this workshop and learn:

  • Understand the relationship between email and social

  • Understand the relationship between search and social

  • Understand the relationship between offline marketing and social

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Mar
21
2:00 PM14:00

Product Marketing Summit: Uniting growth and product marketing into a wholistic strategy

Link to event site.

Growth marketing and product marketing are both critical tools to success for high growth companies, yet the two strategies aren't commonly unified. Join us for a discussion with expert growth and product marketers to learn best practices and hear first hand experiences.

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Dec
5
1:00 PM13:00

Advanced YouTube Tactics for Brands @ PRNews Video Bootcamp

Link to event page!

Learn how to increase your YouTube traffic and report metrics that matter to the C-suite. Nearly three-quarters of American adults use YouTube regularly, beating out Instagram, Twitter and even Facebook. Our communications leaders will teach you how to better tap into YouTube’s massive and growing audience and build your brand with the most powerful content that exists—video. Learn how to leverage the platform to generate leads, grow your email list and create videos with authentic calls to action that encourage followers to subscribe and come back for more.

What we’ll cover:

  • How to create authentic video content that shows your brand’s personality

  • Leveraging YouTube for events promotion

  • Paid and organic tactics to increase traffic to your brand’s YouTube channel

  • A simple approach to video measurement using a combination of native and third-party analytics

  • Best practices for creating how-to and documentary videos

  • How to create attractive thumbnails, titles and keywords to draw people to your video content

  • Tips and tricks for YouTube video production

  • YouTube audience identification and funnel strategy

  • How to keep fans watching for longer than 30 seconds

  • Working with YouTube influencers to co-brand content

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Nov
15
5:00 PM17:00

StorySalon

Link to event page!

The Stories: Hear 8 innovation, tech, event and marketing leaders share authentic, personal 5-minute stories on-stage. Audience votes for winner. The topic?  "Serendipitous Connections."

The Salon: Imagine a Happy Hour with no small talk or awkwardness - that's our Salon Happy Hour. You'll be matched to others for the conversations that matter to you. Complimentary open bar.

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Nov
7
4:00 PM16:00

Digital Marketing World Forum, North America

Link to event page!

You’re Right: Email Marketing has been Dying. But let’s Save It

It’s no wonder that fewer-and-fewer people are subscribing to emails from businesses. Marketers have been ruining email for decades by hitting “send” before really digging into their behavioral analytics, where they would have learned about their subscribers’ preferences and interests. This session explores the concept of thematic email content delivered to subscribers based on data-supported insights. Email is consistently the highest ROI marketing channel, but most marketers aren’t achieving the full potential of their email program

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Nov
5
6:00 PM18:00

Redefining the Present-Day Marketer: Brand Strategist + Content Creator

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With each innovation in social and mobile technologies, the marketer's skillset quickly adapts to weave in new strategies to the marketing plan. While the mission of creating, communicating, and delivering value to customers and partners remain the same - the marketer today is expected to be master of everything, and then some. Now, that’s one heavy toolbox.


How can you take advantage of your many skill sets to build, and market yourself for the role that you want? Is brand strategist or content creator or a different industry your next desired outcome? On November 5th, we will be joined by Babba Canales, Forbes 30 Under 30 and Founder of the brand marketing agency bybabba, Jon Chang, Product Marketer at IBM Watson, and Uma Mantravadi, Freelance Strategist for brands like Gap, Google and Mondelez. Hear how they have grown, pivoted, or re-defined their roles to actively shape and transform their marketing careers.

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Oct
30
4:00 PM16:00

Building Your Email Marketing Strategy [NYU Entrepreneurship Center]

Link to event and registration page!

There's a good reason why email marketing has stood the test of time: It works well as a primary communication method between a business and its users. When done right, it's a business's greatest asset. When done poorly, it's a business's biggest missed opportunity. This session will teach you the basics of email marketing, common mistakes, and steps to create a core email marketing strategy.

This workshop will be led by Jon Chang. Jon is a growth and product marketing expert. He's currently a Product Marketer at IBM Watson, an Adjunct Faculty of Social Media and Web Analytics at NYU, and Digital Marketing Instructor at General Assembly.

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Sep
15
to Sep 16

Google Ads Bootcamp

Link to event and registration page!

Google Ads Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google Ads certified by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.

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Sep
7
4:30 PM16:30

Google Analytics Bootcamp

Link to event and registration page!

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.

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Jul
7
to Jul 8

Google AdWords Bootcamp - General Assembly

Google AdWords Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google AdWords certified in AdWords by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers who want to understand AdWords instead of just outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable way to boost conversions.

Link to sign up page.

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Jun
11
to Jun 13

MobileConect

Link to event page

It’s a one-stop shop for senior level executives from top US brands, retailers and apps. It’s an interactive meeting designed to connect you with innovative leaders in your industry to share challenges, find business solutions and build lasting relationships. Jon Chang will speak about attribution modeling for mobile marketing.

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Jun
9
9:30 AM09:30

E-Aruba

Link to event page.

E-Aruba has been in the making since 2012. It is an initiative of Mr. Mark-Benson Denz from Infinity Media Aruba. E-Aruba will become the leading seminar organisation to provide important seminars and training’s on Digital Marketing (D), Social Media (S) and Entrepreneurship (E). Although that Aruba is a very advanced island in the Caribbean in technology, the work force is in need of more knowledge and skills on DSE.

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May
7
1:00 PM13:00

The Social Shake-Up

SEO Workshop: How to Rev-Up Rankable Content to Make Search Engines Purr

The ever-evolving rules of SEO make yesterday’s best practices obsolete. Don’t be left behind! In this session, our SEO trainers will teach you how to produce words and images that raise your online profile, position your site as definitive and keep your audience coming back for more. This pre-conference workshop will grow more advanced as it proceeds, beginning with the basics and ending with a master class. Don’t be left behind! Successful SEO tactics can supercharge your career and take your company’s strategy to the next level!

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