Host: NYU Entrepreneurial Institute. Link to sign up page.
Creating an effective social media marketing strategy is harder than ever, given the constant algorithmic and product changes of each social media channel and the ever-conflicting "how to" free online resources. In this NYU Startup School session, you'll gain the knowledge necessary to understand the current social media landscape and be prepared for any upcoming changes. By the end of the session, you'll be able to create an actionable social media marketing strategy by identifying the proper channels for your audience, social media engagement best practices, the best social roadmap structure for your business, and tactics to align this all with your overall marketing strategy.